my iphone hype

it's wearing off a little now. i took some time out to go pick one up this evening. while i did get the phone, a real short line in lady lake, fl, it's still not activated. i got through the activation process pretty quick in itunes. my other phone's sim was unregistered in about 5 minutes. however, i received a message that said "you're activation requires additional time to complete." so here i sit a couple of hours later. still waiting. and until it is activated, it can't be used at all. argh...